Top 5 Social Apps Performance in Bulgaria Q2 2025

In the second quarter of 2025, the top social apps in Bulgaria showed varied performance across downloads, revenue, and active users, according to Sensor Tower's unified platform data.

TikTok - Videos, Shop & LIVE saw a gradual decline in weekly revenue, starting at approximately $98K and settling around $64K by the end of June. Weekly downloads fluctuated slightly, peaking at over 20K mid-April and closing the quarter with around 18.5K. Active user engagement remained robust, with over 1M users throughout the period, despite minor fluctuations.

Facebook maintained a steady download rate, ranging from 22K to 27K weekly. Revenue hovered around $2K, with a slight increase towards the end of the quarter. Active users fluctuated between 2.1M and 2.2M, showing a slight decline in mid-June.

Grindr - Gay Dating & Chat experienced stable weekly revenue, averaging around $3.4K, with a small peak in late June. Downloads remained consistent, averaging just over 400 per week, while active users held steady at approximately 6.5K.

Instagram showed a steady increase in downloads, reaching about 15K by the end of June. Revenue varied, with peaks in early April and mid-June, averaging around $3K. Active users remained engaged, with numbers ranging from 1.2M to 1.3M.

OmeTV – Video Chat Alternative saw an increase in downloads, reaching 4.8K by late June. Revenue also rose steadily, hitting around $2K in the last weeks. Active users showed a significant rise, from 13.5K in early June to over 21K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform.